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When running a business, branding and promotion is key so that you can spread the word and encourage customers to use your company. As technology advances, a lot of promotion has moved online, and you can use this to your advantage to reach target clients that may not have heard of you otherwise. But we mustn’t forget the physical side of promotion too, with things like printer paper bags, tote bags and branded stationary all still some of the best ideas when it comes to spreading the word about your business. Read on to find out 5 tips on how to promote your real estate business.
Also Read: What is Sustainable Real Estate?
Why is promotion so important?
Promotion plays a huge part in any business – it is the main way to get your brand name out there, create leads and become successful. With online promotion becoming easy and accessible for all businesses, you can find your target audience easily, and ensure that you become a reputable name within your sector. As well as appealing to your audience, you’re going to need promotion to show how you’re different to your competitors to give you the winning edge. Promotion in the past may have been as simple as giving out leaflets or advertising in the local newspaper, which you could still do to this day, but there are other ways that you can boost awareness around your brand to complement these methods.
Tips to promote your real estate business
So, you run a real estate business and you’re looking for ways to gain new clients and spread the word about what you have to offer – how do you go about this? Here are a few ways that you can get started, whether you prefer using online tools, or you like to get stuck into some physical tasks.
Create a website
Unfortunately, your business probably won’t get very far nowadays if you don’t have a website. When your customers search for an estate agent, they’re going to want to know what you can offer them and how you work. Creating a website is an easy way of promoting your business to potential customers by supplying them with up-to-date content and relevant images. This allows them to get a good idea of what they can expect from you – and you’re more likely to gain more customers and clients this way than you would if you weren’t online at all!
Email marketing
As well as your website, email marketing could be a great tool to spread the word about what you have to offer. You can implement email marketing into your business in a few ways. One of the most effective is to create a newsletter that customers and contacts can sign up for so that they can keep up to date with how your company is progressing. This is a good way of staying in touch with potential customers and clients and means they’re more likely to remember you if they need you.
Referrals
This is a great way of promoting your business and getting more business for your company. Happy customers are more likely to pass on your details to their friends and family in the future, which means more success for your company. You can do this easily by sending follow-up emails after you have completed a sale and reminding your customer that you are happy to speak with anyone they can refer to you. This is a great way for you to spread the word.
Testimonials
Testimonials can be displayed online, or on your premises, for potential customers to read. These testimonials should be collected from customers that you have worked with in the past that have had a good experience with your company. Following up a sale with a request for a testimonial means you can benefit from a paragraph stating how a previous customer’s experience with you was, and why others should work with you in the future.
Branded merchandise
Free things are an added extra that can create a bit of excitement around your brand. Whether you choose tote bags, key rings or even pens – it is a great way of ensuring your customer keeps your brand in mind. It also means that every time your customer uses your tote bags when they are out and about, they are promoting your brand wherever they go. A freebie for them with extra promotion for you!
